haku: @indexterm relationship marketing / yhteensä: 249
viitteet: 1-10 / 249
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1.
Personality, person-brand fit and brand community: an investigation of individuals, brands and brand communities
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 874-890
 2011 Matzler, K. (et. al)
2.
Strategic relationship management and service brand marketing
European Journal of Marketing
2011 : VOL. 45:7/8, p. 1194-1213
 2011 Tsai, S-P.
3.
Knowledge management in service encounters: impact on customers' satisfaction evaluations
Journal of Knowledge Management
2011 : VOL 15:3 p. 513-527
 2011 Guchait P.,
Namasivayam K.,
Lei P.,
4.
Relationalism in marketing channels and marketing strategy
European Journal of Marketing
2011 : VOL 45:3, p. 311-333
 2011 Paswan, A. K.
Blankson, C.
Guzman, F.
5.
Analysis of the role of complaint management in the context of relationship marketing
Journal of Marketing Management
2011 : FEB, VOL. 27:1-2, p. 143-164
 2011 Suarez Alvarez, L.
Vazquez Casielles, R.
Diaz Martin, A.M.
6.
Relationships in fast moving consumer goods markets, the consumers' perspective
European Journal of Marketing
2011 : VOL 45:4 p. 651-672
 2011 Leahy, R.
7.
The role of corporate culture in relationship marketing
European Journal of Marketing
2011 : VOL 45:4 p. 631-650
 2011 Iglesias, O.
Sauquet, A.
Montaña, J.
8.
Marketing strategy and customer involvement in product development
European Journal of Marketing
2011 : VOL 45:4 p. 513-530
 2011 Svendsen, M.F. (et al.)
9.
Impact of customer orientation, inducements and ethics on loyalty to the firm: customers' perspective
Journal of Business Ethics
2010 : MAY, VOL. 93:2, p. 277-291
 2010 Valenzuela, L.M.
Mulki, J.P.
Jaramillo, J.F.
10.
Boundary spanner turnover in professional services: exploring the outcomes of client retention strategies
Journal of Marketing Management
2010 : AUG, VOL 26:9-10, p. 901-920
 2010 Vafeas, M.
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