haku: @journal_id 1742 / yhteensä: 80
viitteet: 11-20 / 80
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 otsikkovuositekijä
11.
The effect of provocation in the form of mild erotica on attitude to the ad and corporate image - differences between cause-related and product-based advertising
Journal of Advertising
2004 : VOL 33:1, p. 69-82
 2004 Pope, N. K.
Voges, K. E.
Brown, M. R.
12.
The influence of virtual deirct experience (VDE) on on-line ad message effectiveness
Journal of Advertising
2004 : VOL. 33:1, p. 55-68
 2004 Griffith, D. A.
Chen, Q.
13.
The role of disgust as an emotional mediator of advertising effects
Journal of Advertising
2004 : VOL. 33:1, p. 43-53
 2004 Shimp, T.
Stuart, E. W.
14.
Congruence effects in sponsorhip. The mediating role of sponsor credibility and consumer attributions of sponsor motive
Journal of Advertising
2004 : VOL 33:1, p. 29-42
 2004 Rifon, N. J. (et. al)
15.
Brand usage and gender as moderators of the potential deception associated with partial comparative advertising
Journal of Advertising
2004 : VOL. 33, p. 19-28
 2004 Barone, M. J.
Palan, K. M.
Miniard, P. W.
16.
Arousal, memory, and impression-formation effects of animation speed in web advertising
Journal of Advertising
2004 : VOL 33:1, p. 7-17
 2004 Sundar, S. S.
Kalyanaraman, S
17.
Consumer perception of corporate donations : effects of company reputation for social responsibility and type of donation
Journal of Advertising
2004 : VOL 32:4, p. 91-102
 2004 Dean, D. H.
18.
Consumer response to sex role portrayals in advertisements : effects of incongruity and prejudices on emotions and attitudes
Journal of Advertising
2004 : VOL 32:4, p. 77-89
 2004 Orth, U. R.
Holancova, D.
19.
The effects of sponsor relevance on consumer reactions to Internet sponsorships
Journal of Advertising
2004 : VOL 32:4, p. 67-76
 2004 Rodgers, S.
20.
Conclusion explicitness in advertising : the moderating role need for cognition (NFC) and argument quality (AQ) on persuasion
Journal of Advertising
2004 : VOL 32:4, p. 57-65
 2004 Martin, B. A. S.
Lang, B.
Wong, S.
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