haku: @journal_id 1742 / yhteensä: 80
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 otsikkovuositekijä
1.
Exploring the effectiveness of taxis as an advertising medium
Journal of Advertising
2005 : VOL. 24:2, p. 217-239
 2005 Veloutsou, C.
O'Donnell, C.
2.
Do not wait to reveal the brand name: The effect of brand-name placement on television advertising effectiveness
Journal of Advertising
2004 : FALL VOL. 33:3, p. 77-85
 2004 Baker, W.E.
Honea, H.
Russell, C.A.
3.
Communicating with the sexes: Male and female responses to print advertisements
Journal of Advertising
2004 : FALL VOL. 33:3, p. 51-62
 2004 Putrevu, S.
4.
The power of reflection: An empirical examination of nostalgia advertising effects
Journal of Advertising
2004 : FALL VOL. 33:3, p. 25-35
 2004 Muehling, D.D.
Sprott, D.E.
5.
Using animated spokes-characters in advertising to young children: Does increasing attention to advertising necessarily lead to product preference?
Journal of Advertising
2004 : FALL VOL. 33:3, p. 7-23
 2004 Neeley, S.M.
Schumann, D.W.
6.
Television and web advertising synergies
Journal of Advertising
2004 : VOL . 33:2 p. 75-84
 2004 Chang, Y.
Thorson, E.
7.
Assessing the long-term impact of a consistent advertising campaign on consumer memory
Journal of Advertising
2004 : VOL 33:2, p. 49-61
 2004 Braun-LaTour, K. A.
LaTour, M. S.
8.
Imagine yourself in the product - mental simulation, narrative transportation and persuasion
Journal of Advertising
2004 : VOL. 33:2 p. 37-48
 2004 Escalas, J. E.
9.
Spokes-characters - creating character trust and positive brand attitudes
Journal of Advertising
2004 : VOL. 33:2, p. 25-36
 2004 Garretson, J. A.
Niedrich, R. W.
10.
How advertising practitioners view ethics - moral muteness, moral myopia and moral imagination
Journal of Advertising
2004 : VOL. 33:2, p. 7-24
 2004 Drumwright, M. E.
Murphy, P. E.
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