haku: @indexterm advertising research / yhteensä: 488
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1.
Comprende code switching? Young Mexican-Americans' responses to language alternation in print advertising
Journal of Advertising Research
2011 : DEC, VOL. 51:4 p. 648-659
 2011 Bishop, M.
Peterson, M.
2.
Introducing the ad ECG: How the set-top box tracks the lifeline of television
Journal of Advertising Research
2011 : DEC, VOL. 51:4, p. 586-593
 2011 Kent, R.
Schweidel, D. A.
3.
Which broadcast medium better drives engagement? Measuring the powers of radio and television with electromyography and skin-conductance measurements
Journal of Advertising Research
2011 : DEC, VOL. 51:4, p. 578-585
 2011 Peacock, J.
Purvis, S.
Hazlett, R. L.
4.
Ad bites: toward a theory of ironic advertising
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 417-426
 2011 Pehlivan, E.
Berthon, P.
Pitt, L.
5.
Evidence-based advertising: an application to persuasion
International Journal of Advertising
2011 : VOL. 30:5, p. 743-767
 2011 Armstrong, J. S.
6.
Source characteristics and advertising effectiveness: the roles of message processing motivation and product category knowledge
International Journal of Advertising
2011 : VOL. 30:5, p. 889-914
 2011 Yilmaz, C. (et al.)
7.
'That was funny, but what was the brand again?' - Humorous television commercials and brand linkage
International Journal of Advertising
2011 : VOL. 30:5, p. 795-814
 2011 Kuilenburg, P. van
Jong, M. D.T. de
Rompay, T. J.L. van
8.
How a presenter's perceived attractiveness affects persuasion for attractiveness-unrelated products
International Journal of Advertising
2011 : VOL. 30:5, p. 839-865
 2011 Praxmarer, S.
9.
Editorial: The future of marketing research
Journal of Advertising Research
2011 : MAR, VOL. 51:1, p. 207-208
 2011 Precourt, G. (editor)
10.
Guest editorial: Advertising and social media
International Journal of Advertising
2011 : VOL. 30:1, p. 11-12
 2011 Choi, S.M.
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