haku: @indexterm marketing strategy / yhteensä: 884
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1.
Rx for brand consistency: Should pharmaceutical marketers send different messages to physician and consumer audiences?
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 380-393
 2011 Saxton, K.
2.
The future is now: in pursuit of a more efficient and effective media strategy
Journal of Business Ethics
2011 : JUN, VOL 51:2, p. 345-355
 2011 Poltrack, D. F.
Bowen, K.
3.
Commentary. Corporate social responsibility: a corporate marketing perspective
European Journal of Marketing
2011 : VOL. 45:9/10, p. 1353-1364
 2011 Hildebrand, D.
Sen, S.
Bhattacharya, C.B.
4.
Editorial: The future of marketing research
Journal of Advertising Research
2011 : MAR, VOL. 51:1, p. 207-208
 2011 Precourt, G. (editor)
5.
Brand heritage and the renaissance of Cunard
European Journal of Marketing
2011 : VOL. 45:9/10, p. 1538-1556
 2011 Hudson, B. T.
6.
Special issue: Marketing in the 2010 British general election: perspectives, prospect and practice
Journal of Marketing Management
2011 : JUL, VOL. 27:7-8, p. 647-655
 2011 Baines, P.
Harris, P.
7.
Estimating willingness-to-pay with choice-based conjoint analysis - can consumer characteristics explain variations in accuracy?
British Journal of Management
2011 : DEC, VOL. 22:4 p. 628-645
 2011 Sichtmann, C.
Wilken, R.
Diamantopoulos, A.
8.
Relationalism in marketing channels and marketing strategy
European Journal of Marketing
2011 : VOL 45:3, p. 311-333
 2011 Paswan, A. K.
Blankson, C.
Guzman, F.
9.
Relationships in fast moving consumer goods markets, the consumers' perspective
European Journal of Marketing
2011 : VOL 45:4 p. 651-672
 2011 Leahy, R.
10.
Putting listening to work: the essentials of listening
Journal of Advertising Research
2010 : MAR, VOL 50:1, p. 30-41
 2010 Rappaport, S. D.
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