haku: @journal_id 37 / yhteensä: 2040
viite: 6 / 2040
| Tekijä: | Farrell, D. |
| Otsikko: | Beyond offshoring: Assess Your companys global potential |
| Lehti: | Harvard Business Review
2004 : DEC, VOL. 82:12, p. 82-90 |
| Asiasana: | Management Marketing strategy Companies Markets International Globalization Success |
| Kieli: | eng |
| Tiivistelmä: | How global an industry becomes depends on the interaction of production, regulatory, and organizational factors. Companies that read the landscape correctly will capture dramatic revenue growth. |
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