haku: @journal_id 37 / yhteensä: 2040
viite: 7 / 2040
Tekijä:Anand, B.
Galetovic, A.
Otsikko:How market smarts can protect property rights
Lehti:Harvard Business Review
2004 : DEC, VOL. 82:12, p 72-79
Asiasana:Management
Marketing strategy
Planning
Competitive advantage
Core competence
Intellectual capital
Intellectual property law
Success
Vapaa asiasana:Business intelligence
Kieli:eng
Tiivistelmä:The law is often not the best defense against theft of intellectual property. Far more effective in such cases are market-based strategies that keep pirates in port.
SCIMA tietueen numero: 256474
lisää koriin
SCIMA