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Tekijä:Harmancioglu, N. (et al.)
Otsikko:Your new product development (NPD) is only as good as your process: An exploratory analysis of new NPD process design and implementation
Lehti:R & D Management
2007 : NOV, VOL. 37:5, p. 399-424
Asiasana:new products
innovation
product development
organizational structure
case studies
conglomerate companies
USA
Vapaa asiasana:processes
Kieli:eng
Tiivistelmä:How do firms' new product development (NPD) process designs (hereafter as: p-d./p-ds.) differ when responding to an innovation mandate? How do NPD design elements differ across firms when implementing NPD processes? This paper explores e.g. these questions through a collective case study of newly implemented NPD p-ds. at three different strategic business units (SBUs) of a major U.S. based international conglomerate, one year after receiving the mandate to grow through innovation. The paper's analysis suggests that industry competitiveness and firm characteristics influence the NPD p-d. as SBUs employ distinct combinations of NPD design elements. The differential emphasis on design elements leads to variation in p-d. and divergence in innovation productivity.
SCIMA tietueen numero: 267760
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