haku: @journal_id 627 / yhteensä: 443
viite: 8 / 443
| Tekijä: | Lynn, G. S. Akgun, A. E. |
| Otsikko: | Launch Your New Products/Services Better, Faster |
| Lehti: | Research Technology Management
2003 : MAY-JUN, VOL. 46:3, p. 21-26 |
| Asiasana: | NEW PRODUCTS PRODUCT DEVELOPMENT PRODUCT DESIGN TEAM WORK |
| Kieli: | eng |
| Tiivistelmä: | By studying the practices of 117 new product teams from AT&T, Allied Signal, Digital Equipment, IBM, Motorola, and other companies, several factors were found that can help teams develop new products and services better and faster, with a greater probability of succeeding. Factors influencing new product success include: I) teamwork, 2) market niche assessment, 3) cross-team communication, 4) clear project vision, and 5) limiting formal within-team communications. Factors influencing speed-to-market include: 1) teamwork, 2) rapid prototyping, 3) team empowerment, 4) vision support, and 5) an aggressive launch deadline. |
SCIMA