haku: @indexterm international marketing / yhteensä: 640
viite: 13 / 640
| Tekijä: | Bloemer, J. Brijs, K. Kasper, H. |
| Otsikko: | The CoO-ELM model. A theoretical framework for the cognitive processes underlying country of origin effects |
| Lehti: | European Journal of Marketing
2009 : VOL. 43:1-2, p. 62-89 |
| Asiasana: | consumers international marketing |
| Vapaa asiasana: | country of origin |
| Kieli: | eng |
| Tiivistelmä: | The aim of the study is to present an extended version of the Elaboration Likelihood Model (ELM-model) to explain and predict which of the four cognitive processes that are distinguished in the literature, with respect to country of origin (CoO), can be expected to occur. The findings present a flow chart model leading to a set of theoretical propositions on which cognitive CoO-effects can be expected to occur under different situational contexts. |
SCIMA