haku: @journal_id 1742 / yhteensä: 80
viite: 17 / 80
Tekijä: | Dean, D. H. |
Otsikko: | Consumer perception of corporate donations : effects of company reputation for social responsibility and type of donation |
Lehti: | Journal of Advertising
2004 : VOL 32:4, p. 91-102 |
Asiasana: | COMPANIES FACTOR ANALYSIS MARKETING |
Kieli: | eng |
Tiivistelmä: | This study concerns cause-related marketing (CRM) and its effects of reputation and type of donation of the firm. in this research the method of analysis is factor analysis. |
SCIMA