haku: @freeterm transformational leadership / yhteensä: 9
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Tekijä:Leonard, A.
Grobler, A.F.
Otsikko:Exploring challenges to transformational leadership communication about employment equity: managing organizational change in South Africa
Lehti:Journal of communication management
2006 : VOL.10:4, p.390-406
Asiasana:communication
employment
equal opportunities
South Africa
Vapaa asiasana:change management
employment equity
transformational leadership
Kieli:eng
Tiivistelmä:The paper discusses the management of employment equity (EE) communication at corporate level reflecting it to South African societal situation. Because corporate level transformation needs significant changes in people’s behavior, it is a complex process. Especially there are difficulties in communicating EE in South Africa. However, it seems that external communication receives more strategic value than internal communication. The results of the three case studies suggest that there is a need for transformational leaders who can navigate in the complex surroundings of EE communication in South Africa.
SCIMA tietueen numero: 263868
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