haku: @author Flavián, C. / yhteensä: 3
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| Tekijä: | Flavian, C. Polo, Y. |
| Otsikko: | Alternative strategies in the Spanish large-scale retail food sector |
| Lehti: | International Review of Retail, Distribution and Consumer Research
1998 : APR, VOL. 8:2, p. 183-204 |
| Asiasana: | STRATEGY SPAIN FOOD RETAILING |
| Kieli: | eng |
| Tiivistelmä: | In this paper the authors analyse the strategic behavior adopted by the main Spanish retail firms at the beginning of the 1990s. Using strategic groups as a tool of analysis the authors identify seven patterns of strategic behavior used by these retailers. Specifically, two groups implement clearly different strategies by way of the hypermarket commercial formula; another four exploit supermarkets with very different characteristics; while the final group is identified by its clear linkage with the wholesale trade. |
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