haku: @author Flavián, C. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Flavian, C. Polo, Y. |
| Otsikko: | Strategic groups analysis (SGA) as a tool for strategic marketing. |
| Lehti: | European Journal of Marketing
1999 : VOL. 33;5/6, p. 548-569 |
| Asiasana: | Marketing research Marketing strategy Retailing Spain |
| Kieli: | eng |
| Tiivistelmä: | The paper shows that strategic group analysis is a powerful tool which could help managers to concentrate the activity of their firms in solid strategic options. |
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