haku: @freeterm world wide web / yhteensä: 28
viite: 10 / 28
| Tekijä: | Poel, D. van den Leunis, J. |
| Otsikko: | Consumer acceptance of the Internet as a channel of distribution |
| Lehti: | Journal of Business Research
1999 : JUL, VOL. 45:3, p. 249-256 |
| Asiasana: | Internet Distribution channels Electronic commerce Retailing USA |
| Vapaa asiasana: | World Wide Web |
| Kieli: | eng |
| Tiivistelmä: | In this empirical study, the viability of the World Wide Web (WWW) as channel of distribution is investigated. Two research questions are studied: 1. the comparison of two non-store retailing channels with two store channels and the importance of risk relievers for each store type, and 2. consumer reaction when channel functions are transferred to the Internet. |
SCIMA