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| Tekijä: | Balabanis, G. Vassileiou, S. |
| Otsikko: | Some attitudinal predictors of home shopping through the Internet |
| Lehti: | Journal of Marketing Management
1999 : JUN, VOL. 15:5, p. 361-385 |
| Asiasana: | Internet Electronic commerce Electronic shopping Consumer attitudes Brands Retailing |
| Vapaa asiasana: | World Wide Web |
| Kieli: | eng |
| Tiivistelmä: | This study focuses on consumer-related factors affecting the success of traditional store-based retailers' ventures on Internet (WWW) shopping. There are some specific factors e.g. the impact of income, shopping experience, attitudes etc. examined. Results indicate that high income favours Internet shopping. There are also other results reported. |
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