haku: @author Holbrook, M. B. / yhteensä: 33
viite: 3 / 33
| Tekijä: | Holbrook, M. B. |
| Otsikko: | Popular appeal versus expert judgements of motion pictures. |
| Lehti: | Journal of Consumer Research
1999 : SEP, VOL. 26:2, p. 144-155 |
| Asiasana: | Consumer research Consumer choice Film industry Culture |
| Kieli: | eng |
| Tiivistelmä: | The present study addresses research questions for the case of films, ordinary consumers and professional critics do emphasize different criteria in the formation of their tastes. |
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