haku: @author Holbrook, M. B. / yhteensä: 33
viite: 2 / 33
| Tekijä: | Holbrook, M. B. Hulbert, J. M. |
| Otsikko: | Elegy on the death of marketing: never send to know why we have come to bury marketing but ask what you can do for your country churchyard |
| Lehti: | European Journal of Marketing
2002 : VOL. 36:5-6, p. 706-732 |
| Asiasana: | ACADEMIC STAFF INTERNET MARKETING CONCEPT |
| Kieli: | eng |
| Tiivistelmä: | This article considers the past, present and future of marketing. Whimsically but not without seriousness, it concludes that marketing faces something of a Y2K problem. Indeed, as the next millennium begins, though the marketing concept may survive, the marketing itself is dead. |
SCIMA