haku: @author Griffith, D. A. / yhteensä: 6
viite: 4 / 6
| Tekijä: | Myers, M. B. Griffith, D. A. |
| Otsikko: | Strategies for combating gray market activity |
| Lehti: | Business Horizons
1999 : NOV-DEC, 42:6, p. 2-8 |
| Asiasana: | INFORMAL ECONOMY MARKET STRUCTURE PUBLIC POLICY REGULATIONS |
| Kieli: | eng |
| Tiivistelmä: | Distribution termed as a grey market or parallel importing is a growing phenomenon. Grey markets occur when genuinely branded merchandise flows through unauthorized channels. Through the development of a Web-accessibe database, companies may be able to achieve new efficiencies in monitoring and forecasting gray market activity. |
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