haku: @author Griffith, D. A. / yhteensä: 6
viite: 3 / 6
| Tekijä: | Griffith, D. A. Krampf, R. F. Palmer, J. W. |
| Otsikko: | The role of interface in electronic commerce: consumer involvement with print versus on-line catalogs |
| Lehti: | International Journal of Electronic Commerce
2001 : SUMMER, VOL. 5:4, p. 135-153 |
| Asiasana: | Electronic commerce Internet Information technology |
| Vapaa asiasana: | Human-computer interaction World Wide Web |
| Kieli: | eng |
| Tiivistelmä: | The theory of interface involvement is used to analyse the influence of physical-medium and content-presentation interfaces on consumer response. Consumer responses to print and Web-based catalog stimuli are examined. The results support interface-involvement theory, which holds that a print physical medium interface is more effective than a Web-based physical-medium interface in stimulating consumer involvement with retailer offerings and a positive consumer response. |
SCIMA