haku: @author Doherty, N. / yhteensä: 9
viite: 4 / 9
| Tekijä: | Hart, C. Doherty, N. Ellis-Chadwick, F. |
| Otsikko: | Retailer adoption of the Internet: Implications for retail marketing |
| Lehti: | European Journal of Marketing
2000 : VOL. 34:8, p. 954-974 |
| Asiasana: | Marketing management Retailing Internet Shopping United Kingdom |
| Kieli: | eng |
| Tiivistelmä: | The paper discusses the role of the Internet as portrayed in recent literature. The second issue is addressed via a comprehensive review and classification of UK retailer Internet activities. A sampling of the UK retail organisations was used, and each Web site individually inspected to categorise the range of marketing functions and services offered. |
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