haku: @author Dermody, J. / yhteensä: 6
viite: 4 / 6
| Tekijä: | Dermody, J. Scullion, R. |
| Otsikko: | Delusions or grandeur? Marketing's contribution to "meaningful" Western political consumption |
| Lehti: | European Journal of Marketing
2001 : VOL. 35:9-10, p. 1085-1098 |
| Asiasana: | CONSUMPTION MARKETING POLITICS |
| Kieli: | eng |
| Tiivistelmä: | This paper explores the contribution of marketing to Western politics. Moving away from traditional views of marketing located in means-end relationships, it examines contemporary views of marketing that focus on consumption as a process of signification and representation. |
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