haku: @author Dermody, J. / yhteensä: 6
viite: 3 / 6
| Tekijä: | Dermody, J. Hanmer-Loyd, S |
| Otsikko: | Promoting distrust? A chronicle of the 2005 British General Election advertising campaigns |
| Lehti: | Journal of Marketing Management
2005 : NOV, VOL. 21:9 - 10, p. 1021 1047 |
| Asiasana: | advertising elections United Kingdom politics trust marketing |
| Vapaa asiasana: | distrust parties |
| Kieli: | eng |
| Tiivistelmä: | The article concentrates on advertising in the 2005 British general elections and especially on the campaigns created for the Labour, Conservative and Liberal Democrat parties. The campaigns of 2005 are compared to the advertising campaigns of the same parties in 2001. The results of the analysis show that although the elections in 2005 were characterized by low public trust in politicians and parties, the aim of the advertising campaigns was not to create trust, but to defame the opposition with attack advertising. The authors conclude by noting that the amount of attack advertising in British politics is increasing and this may affect the whole democratic process of Britain. |
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