haku: @author Holbrook, M. B. / yhteensä: 33
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| Tekijä: | Holbrook, M. B. Schindler, R. M. |
| Otsikko: | Nostalgic bonding : exploring the role of nostalgia in the consumption experience |
| Lehti: | Journal of Consumer Behaviour
2003 : VOL 3:2, p. 107-127 |
| Asiasana: | CONSUMER BEHAVIOUR CONSUMPTION MARKETING STRATEGY |
| Kieli: | eng |
| Tiivistelmä: | A flurry of research directed toward understanding the nostalgic aspects of the human conditions has awakened recently. Researchers have interested in the role of nostalgia in the lives of consumers and its role in designing marketing strategies. This kind of research has produced a quantitative survey-based approach which is presented in this article. |
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