haku: @journal_id 37 / yhteensä: 2040
viite: 6 / 2040
Tekijä:Farrell, D.
Otsikko:Beyond offshoring: Assess Your company’s global potential
Lehti:Harvard Business Review
2004 : DEC, VOL. 82:12, p. 82-90
Asiasana:Management
Marketing strategy
Companies
Markets
International
Globalization
Success
Kieli:eng
Tiivistelmä:How global an industry becomes depends on the interaction of production, regulatory, and organizational factors. Companies that read the landscape correctly will capture dramatic revenue growth.
SCIMA tietueen numero: 256475
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