haku: @freeterm standardization / yhteensä: 14
viite: 6 / 14
Tekijä: | Lages, L.F. Montgomery, D.B. |
Otsikko: | Export performance as an antecedent of export commitment and marketing strategy adaptation - Evidence from small and medium-sized exporters |
Lehti: | European Journal of Marketing
2004 : VOL. 38:9-10, p. 1186-1214 |
Asiasana: | Exports Marketing strategy Organizational performance Portugal |
Vapaa asiasana: | Standardization |
Kieli: | eng |
Tiivistelmä: | The paper argues that performance should be investigated as an independent variable and shows that past performance plays a crucial role in building SMEs' commitment to exporting and to the determination of their current marketing strategy. |
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