haku: @journal_id 4504 / yhteensä: 76
viite: 10 / 76
| Tekijä: | Hyllegard, K. (et al.) |
| Otsikko: | Spanish consumers' perceptions of US apparel speciality retailers' products and services |
| Lehti: | Journal of Consumer Behaviour
2005 : SEP, VOL 4:5, p. 345-362 |
| Asiasana: | Consumer behaviour Brands Products Service Retailing Spain USA International |
| Kieli: | eng |
| Tiivistelmä: | This study examines consumers' (hereafter as: cons.) store patronage and apparel (here as: appl.) purchase behaviour, acceptance of U.S. appl. brands, perceptions (here as: pcps.) of retailers' (here as: ret. / rets.) products and services, and pcps. of the impact of foreign rets. on local communities. Data were collected from 375 consumers in Barcelona, Madrid and Valencia in Spain. The influence of ret. characteristics (here as: chars.) on consumers' store patronage varied by age and income. Product chars. influencing appl. purchases varied by gender, income and age, while acceptance of U.S. brands differed by gender and age. The pcps. of Spanish, European and U.S. rets. differed regarding quality, fashionability, product assortment, extent and quality of customer service etc. Cons.' acceptance of U.S. appl. brands was a function of age, household income, appl. product country of manufacture and price. Pcps. of U.S. rets. were a function of household income, selected appl. chars. and cons. acceptance of U.S. appl. brands. Differences among pcps. of the impact of retail development were found by city. |
SCIMA