haku: @journal_id 4504 / yhteensä: 76
viite: 9 / 76
| Tekijä: | Grande, I. |
| Otsikko: | Dimensions in scales for measuring exploratory tendencies and stimulation levels in consumers: A cross-cultural comparison of the USA and Spain |
| Lehti: | Journal of Consumer Behaviour
2005 : SEP, VOL 4:5, p. 363-373 |
| Asiasana: | Marketing research Consumer behaviour Measurement Culture Spain USA |
| Kieli: | eng |
| Tiivistelmä: | Current scales to assess the exploratory tendency (hereafter as: expl-tend. / expl-tends.) are mainly composite measures of psychological characteristics of the consumers concerning their personality. The cultural (here as: cult.) environment in which they were developed and tested is also a major factor possibly affecting their validity across different cult. scenes. This paper reviews and compares the relevant scales measuring expl-tends. in two different cult. settings: USA and Spain. The main conclusion is that the scales are not equally valid etc. |
SCIMA