haku: @journal_id 4504 / yhteensä: 76
viite: 8 / 76
| Tekijä: | Dodd, C.A. Linaker, A. Grigg, N.P. |
| Otsikko: | He's gotta have it: Shopping dependence and the homosexual male clothing consumer |
| Lehti: | Journal of Consumer Behaviour
2005 : SEP, VOL 4:5, p. 374-389 |
| Asiasana: | Consumer behaviour Shopping Gender |
| Vapaa asiasana: | Sexual orientation |
| Kieli: | eng |
| Tiivistelmä: | This paper explores shopping dependence in the context of fashion clothing consumption. Male consumers are considered, with sexual orientation employed as an indicator of behaviour. Data from a survey of 225 homosexual (here as: gay) and 225 heterosexual (here as: htr.) U.K. males suggest that gay males display clothes shopping dependence, and at a level that is significantly stronger than for htr. males. Younger males show a greater tendency to display such behaviour, with dependence declining with age for both groups. |
SCIMA