haku: @journal_id 1775 / yhteensä: 237
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| Tekijä: | Stone, M. Woodcock, N. |
| Otsikko: | The business benefits of customer management |
| Lehti: | Admap
2006 : FEB, VOL. 41:2 (469), p. 42-45 |
| Asiasana: | customer relationship management (CRM) profit |
| Kieli: | eng |
| Tiivistelmä: | This article provides a new model that translates sound customer management into successful business tactics. Results are exploited to build profits. |
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