haku: @journal_id 1775 / yhteensä: 237
viite: 2 / 237
Tekijä: | Zack, B. |
Otsikko: | Accounting for engagement |
Lehti: | Admap
2006 : FEB, VOL. 41:2 (469), p. 46-48 |
Asiasana: | advertising campaigns advertising effectiveness television advertising |
Kieli: | eng |
Tiivistelmä: | Does your television campaign really engage your target audience? This paper describes research to tell marketers exactly which part of their television adspend is working and which is wasted. |
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