haku: @author Choi, S. / yhteensä: 12
viite: 4 / 12
| Tekijä: | Choi, S. Mattila, A.S. |
| Otsikko: | The role of disclosure in variable hotel pricing: A cross-cultural comparison of customers' fairness perceptions |
| Lehti: | Cornell Hotel and Restaurant Administration Quarterly
2006 : VOL. 47:1, p. 27-35 |
| Asiasana: | cross-cultural studies hotel and catering industry information Korea pricing USA |
| Kieli: | eng |
| Tiivistelmä: | This study investigates cross-cultural differences in customers' fairness perceptions of hotel room pricing. It is shown that the fairness perceptions in both the United States and Korea were improved by increasing the level of information offered. U.S. consumers seemed to perceive variable pricing practices as more fair than their Korean counterparts. It is also shown that the extent of pricing information given has a diverse impact across the two culture groups. Even limited information (i.e., just the knowledge that room rates vary) was sufficient to improve fairness perceptions among Korean consumers. |
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