haku: @author Choi, S. / yhteensä: 12
viite: 3 / 12
| Tekijä: | Choi, S. |
| Otsikko: | Group revenue management: a model for evaluating group profoitability |
| Lehti: | Cornell Hotel and Restaurant Administration Quarterly
2006 : AUG, VOL. 47:3, p. 260-271 |
| Asiasana: | groups hotel and catering industry hotel management profitability revenue |
| Kieli: | eng |
| Tiivistelmä: | This paper examines the revenue management of hotel groups. The authors present a series of formulas in order to calculate the expected contribution of a prospective groups offer. The decision on whether to accept a groups offer depends on the opportunity cost of transient business lost when the groups rooms are blocked. |
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