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| Tekijä: | Kwortnik, R. J. Vosburgh, J. |
| Otsikko: | Driving demand for the quarterdeck: A case study |
| Lehti: | Cornell Hotel and Restaurant Administration Quarterly
2007 : AUG, VOL 48:3, p. 323-341 |
| Asiasana: | hotel management tourism |
| Vapaa asiasana: | Nova Scotia tourism demand generators seasonal resorts |
| Kieli: | eng |
| Tiivistelmä: | This article discusses a small property, Quarterdeck Beachside that consists of small villas and grills. The Quartrdeck faces a common set of challenges, for example the concentration of customer flow to the summer months. The authors examine the Quarterdecks marketing approach and outlines strategies for driving off-season demand. |
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