haku: @indexterm response rate / yhteensä: 99
viite: 5 / 99
Tekijä: | Albaum, G. (et al.) |
Otsikko: | Simple rating scale formats: exploring extreme response |
Lehti: | International Journal of Market Research
2007 : VOL. 49:5, p. 633-650 |
Asiasana: | response rate |
Kieli: | eng |
Tiivistelmä: | The usual simple rating scale purports to measure direction and intensity of attitude or opinion in a single assessment. The paper examines response tendencies in simple rating scales using the traditional approach and an alternative two-stage approach. They are both designed to asses the performance of a major charitable organisation. |
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