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| Tekijä: | Wu, S-I. |
| Otsikko: | The impact of feeling, judgment and attitude on purchase intention as online advertising performance measure |
| Lehti: | Journal of International Selling and Sales Management
2007 : VOL. 13:2, p. 87-106 |
| Asiasana: | advertising internet attitudes consumer attitudes |
| Vapaa asiasana: | feeling judgment beliefs purchase intention |
| Kieli: | eng |
| Tiivistelmä: | This article analyses online advertising (hereafter as OA) performance paying particular attention to the impact of feeling, judgment, beliefs and attitude on purchase intention. The author presents influencing factors' causal models and tests their applicability. The results documented that feelings from the advertising, the semantic judgments of the advertising, beliefs about the advertising's brand and attitudes toward the advertising and the advertising's brand have interconnected effects with purchase intention relating to OA performance. |
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