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| Tekijä: | Rehn, A. |
| Otsikko: | Pop (culture) goes the organization: On highbrow, lowbrow and hybrids in studying popular culture within organization studies |
| Lehti: | Organization
2008 : SEP, VOL. 15:5, p. 765-783 |
| Asiasana: | culture management organizational research |
| Vapaa asiasana: | popular culture |
| Kieli: | eng |
| Tiivistelmä: | This paper examines the study of popular culture within organizational studies. It is argued that organization studies should find its own identity in relation to cultural studies, and the study of hybrid cultural forms, which are neither highbrow nor lowbrow, should be included in the studies. The author suggests that there is a need for a more complex theory of how images of management and organizations are consumed, re-created and disseminated from the world of popular culture into the world of contemporary organization and vice versa. |
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