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| Tekijä: | Martin, H.S. Rodriguez del Bosque, I. A. |
| Otsikko: | Exploring the cognitive-affective nature of destination image and the role of psychological factors in its formation |
| Lehti: | Tourism Management
2008 : APR, VOL. 29:2, p. 263-277 |
| Asiasana: | tourism image motivation positioning |
| Vapaa asiasana: | destination value |
| Kieli: | eng |
| Tiivistelmä: | The aim of this study is to enrich the body of knowledge on destination image by examining in depth the multi-dimensional nature of this concept. It also analyzes the relationship between psychological factors and perceived image of tourist destination. As was assumed, results reveal that destination image is a multidimensional concept formed by cognitive and affective evaluations of a place. Results provide support for the influence of psychological factors, such as motivation and cultural values, on image that individuals have of the tourist destination before visiting it. There are also several managerial implications outlined in this article that concern promotion and positioning of tourist destinations. |
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