haku: @indexterm Product development / yhteensä: 1086
viite: 9 / 1086
| Tekijä: | Sandmeier, P. Morrison, P.D. Gassmann, O. |
| Otsikko: | Integrating customers in product innovation: Lessons from industrial development contractors and in-house contractors in rapidly changing customer markets |
| Lehti: | Creativity and innovation management
2010 : JUN, VOL. 19:2, p. 89-106 |
| Asiasana: | new products innovation R&D industrial design product design product development case studies customer relations |
| Kieli: | eng |
| Tiivistelmä: | Integrating customers into the new product development (NPD) process has been recognized affecting into product innovation (henceforth as: p-i.) success. This paper deals with the customer integration by exploring the continual consideration of customer contributions all over the p-i. process. By comparing of the customer integration practices by development contractors (as: d-cs.) with those of in-house developers, it is found that the adaptive and iterative innovation process structures of the d-cs. facilitate the realization of the full customer contribution potential throughout the p-i. process. The findings base on in-depth case studies of the NPD activities of in-house developers (Buechi and Hilti), and product d-cs. (IDEO and Tribecraft). |
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