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| Tekijä: | Spence, C. Thomson, I. |
| Otsikko: | Resonance tropes in corporate philanthropy discourse |
| Lehti: | Business Ethics
2009 : OCT, VOL. 18:4, p. 372-388 |
| Asiasana: | corporate philanthropy charities disclosure |
| Vapaa asiasana: | CSR |
| Kieli: | eng |
| Tiivistelmä: | This study explores corporate charitable giving disclosures to question the extent to which corporations can claim their philanthropic activities being charitable at all. Based on a tropological analysis focusing on the different linguistic tropes within the philanthropy disclosures of over 50 companies, that is, metaphor and synecdoche, there are found a number of complex and contradictory things. From a viewpoint, corporate philanthropy is presented as a structurally incoherent discourse with implications for both extracting greater value from various societal groups and, on behalf of civil society, defining what is a worthy cause. |
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