haku: @indexterm charities / yhteensä: 122
viite: 9 / 122
Tekijä:Chew, C.
Osborne, S.P.
Otsikko:Exploring strategic positioning in the UK charitable sector: Emerging evidence from charitable organizations that provide public services
Lehti:British Journal of Management
2009 : MAR, VOL. 20:1, p. 90-105
Asiasana:public sector
charities
service
non-profit organizations
positioning
strategy
United Kingdom
Kieli:eng
Tiivistelmä:This paper aims to examine how charitable organizations (hereafter as: orgs.) have responded in terms of their strategic positioning (here as: str-posn.) to the changing external operating environment and policy context. Explored are the posn. strategies (as: strs.) adopted by two contrasting British charities delivering public services and the factors influencing their choice of posn. strs. The studied cases extend the knowledge of str-posn. in orgs. other than commercial (for-profit) ones. There is provided new evidence of charities having begun to strategically position themselves as response to both internal organizational factors and external environmental influences. Emerging lessons from the experiences of the case study orgs. provide guidance to charity managers in planning and implementing str-posn. in their organizations.
SCIMA tietueen numero: 271821
lisää koriin
SCIMA