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| Tekijä: | Liu, C-H. Wang, C-C. |
| Otsikko: | Formulating service business strategies with integrative services model for customer and provider perspectives |
| Lehti: | European Journal of Marketing
2010 : VOL 44:9/10, p. 1500-1527 |
| Asiasana: | resource management customers service industries integration corporate strategy |
| Kieli: | eng |
| Tiivistelmä: | The article aims to build a model of integrative service for constructing service business strategies from customer and provider perspectives. The authors combine resource-based view, customer co-creation and service modules into a mathematical model and formulate strategies using existing marketing frameworks. The results suggest that by combining core services it is possible to create innovative services using the model. In addition, a feedback mechanism is recommended to gain competitive advantage. |
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