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| Tekijä: | Lee, G. Tussyadiah, I.P. Zach, F. |
| Otsikko: | A visitor-focused assessment of new product launch: the case of quilt gardens tour in Northern Indiana's Amish country |
| Lehti: | Journal of Travel & Tourism Marketing
2010 : OCT-NOV, VOL. 27:7 p. 723-735 |
| Asiasana: | consumers innovation development marketing strategy USA |
| Kieli: | eng |
| Tiivistelmä: | A new customer concept known as Consumer-Driven Innovation (CDI) which involves consumers in the product design and assessment process is on the agenda in this paper. The purpose is to identify to what extent visitors as tourism product consumers and co-producers can be involved in a new product development process and reinvent the products by providing ideas and suggestions with their own creative insights. Using data collected from a trip diary and an online survey with nearly 300 respondents, this paper explores visitor assessment on a newly launched product, Quilt Gardens Tour, in Northern Indiana's Amish Country. |
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