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| Tekijä: | MartÃnez, S.C. Alvarez, M.D. |
| Otsikko: | Country versus destination image in a developing country |
| Lehti: | Journal of Travel & Tourism Marketing
2010 : OCT-NOV, VOL. 27:7 p. 748-764 |
| Asiasana: | cognition Turkey tourism |
| Vapaa asiasana: | scale development affective |
| Kieli: | eng |
| Tiivistelmä: | In contrary to the country of origin studies in international marketing, the tourism literature does not succeed to differentiate between the image of the country and that of the destination as a tourism product. The distinction is essential for developing countries suffering from negative country perceptions, as opposed to more positive views regarding the tourism destination. Thus, this paper explores the difference between country and destination image in the context of Turkey. The paper also provides evidence of this difference and suggests ways in which the destination's image might contribute to enhance the country's general perceptions. |
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