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Tekijä:Vargo, S. L.
Otsikko:Special section on extending service-dominant logic, introduction: Market systems, stakeholders and value propositions: towards a service-dominant logic-based theory of the market
Lehti:European Journal of Marketing
2011 : VOL 45:1/2, p. 217-222
Asiasana:marketing theory
market theory
integration
Kieli:eng
Tiivistelmä:The article is an introduction to the special section of European Journal of Marketing on the Forum of Markets and Marketing and extending Vargo & Lusch's service-dominant logic. The paper integrates conceptually the core concepts of service-dominant logic, markets and marketing. The special section of the journal seeks to provide understanding of the complex markets by studying how value propositions drive value co-creation.
SCIMA tietueen numero: 273332
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