haku: @indexterm integration / yhteensä: 210
viite: 6 / 210
Tekijä:Brettel, M.
Engelen, A.
Müller, T.
Otsikko:Forward channel integration and performance: An application of transaction cost economics and the misalignment concept
Lehti:Journal of Marketing Management
2011 : FEB, VOL. 27:1-2, p. 41-59
Asiasana:distribution
transaction costs
integration
Kieli:eng
Tiivistelmä:The purpose of the paper is to examine the performance consequences of transaction cost economics' (TCE) prescriptions based upon the misalignment concept. The research model is tested with a sample of young firms. The results reveal that some channel-integration decisions can be accounted for by TCE. The study confirms that the normative value of TCE acts in line with TCE's prescriptions and positively impacts performance.
SCIMA tietueen numero: 273372
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