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| Tekijä: | Burnaz, S. (et al.) |
| Otsikko: | An exploratory cross-cultural analysis of marketing ethics: the case of Turkish, Thai, and American businesspeople |
| Lehti: | Journal of Business Ethics
2009 : VOL 90: SUPPL. 3, p. 371-382 |
| Asiasana: | marketing ethics case studies cross-cultural studies Asia America Turkey universities |
| Vapaa asiasana: | MBA business education businesspeople |
| Kieli: | eng |
| Tiivistelmä: | This study compares the ethical decision-making processes of Turkish, Thai, and American businesspeople (hereafter as: b-p.), dealing with perceived moral intensity (PMI), corporate ethical values (CEV), and perceived importance of ethics (PIE). Respondents of the survey are professional marketers and b-p. currently enrolled in or graduated from MBA programs in Turkey (n=416), Thailand (n=605), and U.S. (n=446). The ANOVA results show that American b-p. are more likely to consider the unethical marketing behaviours as more serious than their counterparts in Turkey and Thailand. American and Turkish organizations are found to have higher CEV than Thai organizations. On the other hand, Thai and American b-p. perceived ethics as more important for business success than Turkish b-p. |
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