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| Tekijä: | West, D. Chiagouris, L.G. Precourt, G. |
| Otsikko: | Editorial: at 50, the journal looks back... and ahead |
| Lehti: | Journal of Advertising Research
2011 : VOL 51:1, SUPPL., p. 2-4 |
| Asiasana: | advertising research marketing research internet international marketing brands mass communication consumer research media research |
| Kieli: | eng |
| Tiivistelmä: | An introduction to the articles published in this Special issue, commemorating the 50th anniversary of the publication. It includes articles on quantitative research, user-generated content and branding, which are as follows: "The interactive web" by H. Li ; "The tension between strategy and execution: challenges for international advertising research" by J.B. Ford, B. Mueller and C.R. Taylor ; "Globalization in context" by N. Hollis ; "From silos to synergy" by H. Assael, p. 42-58 ; "Has the time finally come for the medium of the future?" by S. Okazaki, and P. Barwise, p. 59-71 ; "Instant innovation: from zero to full speed in fifteen years" by C. Campbell, M. Parent and K. Plangger, p. 72-84 ; "Online in context" by G.M. Fulgoni, p. 84-86 ; "What scanner-panel data tell us about advertising" by S. Koslow and G.J. Tellis, p. 87-100 ; "The voice of the consumer speaks forcefully in brand identity" by G. Christodoulides and C. Jevons, C. p. 101-108 ; "User-generated content in context" by Blackshaw, p. 108-111 ; "The secret of television's success" by R.G. Heath, p. 112-121 ; "Television in context" by H. Stipp, p. 121-123 ; "The march to reliable metrics" by E.G. Smit and P.C. Neijens, p. 124-135 ; "The evolution of services advertising in a services-driven national economy" by M.B. Stafford (et. al), p. 136-148 ; "Services in context" by R. Bhandari and J. Copeland, p. 148-152 ; "Mapping the unarticulated potential of qualitative research" by P. Nuttall, A. Shankar and M.B. Beverland, p. 153-163 ; "Qualitative in context" by C.S. Hooper, p. 163-166 ; "Checking the pulse of print media" by G. Nyilasy, K-W. King and L.N. Reid, p. 167-175 ; "Print in context" by S.C. McDonald, p. 176-181 ; "Brand worlds" by P. Berthon (et. al), p.182-188 ; "Brands in context" by M. Simon, p. 189-194 ; "How relevancy, use, and impact can inform decision making" by D.W. Stewart and M. Hess, p. 195-204 ; "Quantitative in context" by J. Nelder, p. 204-206. |
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