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| Tekijä: | Chandler, J.D. Graham, J.L. |
| Otsikko: | Relationship-oriented cultures, corruption and international marketing success |
| Lehti: | Journal of Business Ethics
2010 : MAR, VOL. 92:2, p. 251-267 |
| Asiasana: | corruption culture international marketing piracy |
| Kieli: | eng |
| Tiivistelmä: | This study examines the general problems attributed with international marketing, specifically focusing on the role of corruption in deterring international marketing success. This is done by introducing a broader corruption concept. The dimensions of corruption and their roles in explaining the exportersÂ’ success in international markets are developed empirically. Partial Least Squares formative indicators are applied in a comprehensive model including consumer resources (wealth and information resources), physical distance (kilometers and time zones), and cultural distance (distinct languages and values) as alternative explanatory variables. Finally, differences in the modelÂ’s performance across data from three countries (France, Japan, and the US) are delineated and dealt with. For example, the good performance of French and Japanese exporters in international markets result partly from the levels of corruption in target countries. However, corruption in target countries does not appear to explain the successes of American exporters in global markets. The concept of corruption in this paper extends the narrower view of corruption solely as bribery. |
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