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| Tekijä: | Brida, J.G. Osti, L. Barquet, A. |
| Otsikko: | Segmenting resident perceptions towards tourism - a cluster analysis with a multinomial logit model of a mountain community |
| Lehti: | International Journal of Tourism Research
2010 : SEP/OCT, VOL.12:5, p. 591-602 |
| Asiasana: | Italy tourism policy segmentation perception attitudes cluster analysis |
| Vapaa asiasana: | host perceptions multinomial logit analysis |
| Kieli: | eng |
| Tiivistelmä: | This study examines aspects of host perception for the formulation of strategic tourism policies. A community segmentation framework with cluster analysis and multinomial logit model was applied to data of a mountain community in northern Italy to uncover the heterogeneity of residents' perception. The results reflect the overall opinions of the sample population, identifying homogeneous opinion groups. Positive and negative perceptions about tourism in the region produce a division of residents in environmental supporters, development supporters, protectionist and ambivalent. Herein, identified is the effect of demographic variation on the clusters and on residents' attitudes towards tourism. |
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